“People think of paint and sip as a very DIY, crafty thing,” says Trey Manthey, Painting with a Twist’s director of technology, “but the customer journey-from learning about us all the way to making a reservation to coming to a class-it really relies on technology.” “Paint Your Pet” is one of Painting with a Twist’s most beloved classes. While Painting with a Twist customers are setting down their devices to pick up a paint brush and a glass of wine, technology is nonetheless humming behind the scenes. When you’re painting with us, you’ve got your paintbrush in one hand, your glass of wine in the other, and the only time you pick up your phone is to take a picture and post it-if you even want to.” “I think that’s part of our allure-people are forced into a digital detox. That hustle and bustle usually includes a barrage of email, texts and push notifications, Deano points out, which are refreshingly absent during their classes.
#Paint and sip definition professional
A professional artist guides a Painting with a Twist class through creating a painting step-by-step.
That night was their epiphany that the paint-and-sip business wasn’t just about painting and sipping-it was an escape from the hustle and bustle of everyday life. When we’re here, we don’t think about our husbands, our kids, the storm, our jobs-all we think about is our painting and getting it done.” “We asked them, ‘why are you doing this?’” Deano says, “and they said, ‘you don’t understand. Two of the participants parked their cars to face the studio windows, and the class finished their paintings in the glow of the headlights. “Neither Renee or I are artists, so we were like, ‘Oh my gosh, there’s something bigger going on here,’” Deano says.
#Paint and sip definition free
Deano and Maloney told students they could set their paintings aside and come back a different night for a free class to finish. The ‘a-ha!’ moment came one brutally hot night when the power went out in the middle of a class. The idea for a small business was born.Īt the time, Deano felt it was “no big deal,” but within their first year they realized they were onto something. And then we said, ‘would you pay for it?’ and they said ‘yes,’” Deano recalls. After the first class, “We asked everybody, ‘would you come back and do it again?’ and they said yes. Neither Deano nor Maloney were artists, so they recruited an art teacher friend to lead the class, then picked up supplies at a craft store and took a leap of faith. After all, Deano was already the president of the local art association and says she’s always been a creative person, and Maloney could offer practical business experience from helping run her family’s orthodontist practice. When a friend suggested they organize art classes to raise people’s spirits, they decided to go for it. In 2007, their city was still struggling with the devastation Hurricane Katrina had caused two years earlier, and Deano and Maloney felt called to do something to help bring hope back to their community. The two women, both Louisiana natives, met there more than a decade ago while volunteering in their children’s kindergarten class, and have been friends ever since. Painting with a Twist co-founders Cathy Deano and Renee Maloney.įorty minutes north of its famous neighbor, New Orleans, Mandeville is Painting with a Twist’s headquarters, and the little city Deano and Maloney call home. Ten million paintings and 340 franchises later, Painting with a Twist has stretched far beyond its small-town Southern roots. “We thought we would open one little studio in Mandeville, Louisiana,” says Deano. Now the largest and fastest-growing paint-and-sip franchise in the United States, Painting with a Twist had humble beginnings.
But while the concept of holding a paintbrush in one hand and a drink in the other seems like a no-brainer today, it was almost unheard of back in 2007, when Painting with a Twist founders Cathy Deano and Renee Maloney held their first paint-and-sip event. You don’t need a sommelier to endorse pairing wine with art-the success of the paint and sip industry is confirmation enough.
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