- #Apple color scheme code#
- #Apple color scheme plus#
e:^ 1 All Apple connectors and cables began a transition to beige in 1985, however, certain Macintosh peripheral cables (e.g. This would be the only Snow White product to intentionally use the original beige color for the purpose of matching existing products.
#Apple color scheme plus#
b:^ 1 2 3 4 5 6 Introduced in off-white “Fog” and later switched to “Platinum” gray c:^ 1 2 3 Off-white “Fog” only d:^ 1 Introduced simultaneously in both Apple/Macintosh beige and “Platinum” gray to better match the beige Macintosh Plus for which it was designed to sit beneath as well as conform to the Apple IIgs color scheme released at the same time. It wasn’t until the Macintosh II when Frog Design finally had a clean slate on which to design from the ground up, that the first pure example of pure Snow White was realized. The IIgs, which introduced Platinum gray, also evidenced the legacy design of the original Apple II case, in particular Manock’s wedge-shape. Likewise, the Macintosh SE was essentially Manock and Oyama’s design updated with Snow White details. In the end it was a compromise of Gemmel’s original design and Frog Design’s modifications. Rob Gemmel (who was instrumental in soliciting Esslinger) had designed the IIc a year earlier and unbeknownst to him, Frog Design was working on their own design.
AppleTalk Connector Family(1985) Ī:^ 1 2 3 While the IIc generally gets credit for being the first Apple computer released in the Snow White design language, it was not a “pure” example. Later, the Macintosh LC began to phase out some of the design elements. In particular the first official implementation, the Apple IIc, does not represent the complete set of design elements, while the Macintosh II includes all of them. 3 mm radius, rear and 2 mm radius, front cornersĪny or all of these features indicate a Snow White Frog Design influence over an otherwise Apple-designed product. Fog products have beige accents and cables, Platinum products have uniform color (no accents) and Smoke gray cables. shallow horizontal and vertical lines, 2 mm wide, 2 mm deep, spaced 10 mm apart on center, which run along any and all of the surfaces of the product, some of which act as vents and set back 30 mm from the front and 4 mm from the back. recessed international port identification icons. zero-draft enclosures, with no variances in case thickness and perpendicular walls. inlaid three-dimensional Apple logo, diamond cut to the exact shape. colored a light off-white (Fog) or light gray (Platinum). The distinguishing characteristics originated by the Snow White design language, in contrast to the original Apple industrial design style, include the following: Until the change to Platinum, no Snow White designs appeared in any other color, except for the Hard Disk 20SC in order to better match the beige color of the Macintosh Plus beneath which it was designed to sit.īeginning in 1990, the Apple Industrial Design Group gradually altered and phased out the use of the Snow White language. Nevertheless, Esslinger detested the original Apple beige color and insisted all Snow White-styled products use the same off-white color as the IIc. Esslinger favored a bright-white color originally for the IIc, but Jerry Manock successfully argued that it would attract fingerprints. Initially, Snow White debuted in a creamy off-white color known at Apple as "Fog" but later other products moved to the warm gray "Platinum" color, lighter than the previous Apple " Putty" color, used throughout the Apple product line from 1987 on. The Apple IIc computer, and its peripherals, were the first Snow White design. 
#Apple color scheme code#
The winner ultimately was Esslinger and the resulting style assumed the project's code name. Several designers were courted by Apple under the Snow White project to see what they would come up with for the seven products (of which there were actually eight). Snow White refers to the seven projects code-named after the Seven Dwarfs on which the new design language was to be applied. In 1982, Apple officials looked outside the company, and indeed the country, for a designer who could help them establish the firm as a world-class company.
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